Arminda “Mindy” Figueroa
Founder & President
Latin2Latin Marketing + Communications, LLC
Phone: 954 376 4800
Latin2Latin Marketing + Communications (L2L Marketing), is a national boutique and award winning agency headquartered in downtown Fort Lauderdale, that connects brands, talent, businesses, communities, government and media partners to create winning solutions.
Creators of the Latin Ready Assessment®, an innovative growth tool that evaluates how prepared organizations are to address the Latino community, L2L Marketing offers clients quick to market solutions and has a proven track record of success and growth with an eye toward ROI. L2L Marketing is proud to partner with world-class brands such as PBS KIDS, PBS LearningMedia, PBS TeacherLine, Thirteen WNET New York, Lenox Hill Hospital Northwell Health, Baylor College of Medicine, Scholastic, OrthoNOW® Orthopedic Urgent Care Center, Kindercare Learning Centers, CHI Baylor St Luke’s Medical Center, HITN, CHI St Luke’s Health System, Badia Hand to Shoulder Center, USDA and University of Miami among many other world-class brands.
Headquartered in Fort Lauderdale with offices in NY, and an expansive list of collaborators in the U.S., Puerto Rico and Latin America.
MBE certified, engagement solutions agency founded in 2007 by Arminda “Mindy” Figueroa, a 2012 Diversity Magazine Top 100 Under 50.
Member of the Greater Fort Lauderdale Chamber of Commerce
Leadership team has over 75 years of combined in-language, in-culture experience with world-class brands, affording client partners big agency thinking with small agency benefits.
Marketing Advisors of Hispanic Unity of Florida
2015 Gold for Best Hospital Best Hospital/Healthcare Facility Campaign and Bronze for Best Point of Care Program Bronze Award by DTC Perspectives (DTC).
2014 - 11 awards as part of cross-agency campaign for Access Health CT (Insurance MarCom Assoc, American Business Awards, Hermes Creative Awards, League of American Professionals, Health Information Resources, Telly Awards).
2014 Silver Best Hospital Multicultural Marketing Campaign (Client: OrthoNOW Orthopedic Urgent Care Center Florida).
2013 Silver & Bronze Best Multicultural Marketing Campaign (Client: Mount Sinai Hospital NY).
2012 Best in Healthcare by Hispanic Public Relations Association (Client: Mount Sinai Hospital NY).
PBS Kids: L2L Marketing conducted a four-city Listening Tour (Detroit, Houston, Boston and Mississippi) to study the lifestyle, media usage and perceptions of science among parents with children ages 2-8 in underserved communities and to gain a better understanding of the lifestyles of parents who are in the key target audience for the Ready to Learn grant.
PBS TeacherLine (PBS TL): L2L Marketing designed and developed a Strategic Marketing and Communications plan for PBS TL to augment enrollment, and reignite the brand as the PD course of choice among educators and administrators.
Badia Hand to Shoulder (BHSC): L2L Marketing designed, developed and continues to execute a Marketing & Communications plan to drive patient traffic and revenue growth in the BHSC. Key strategies include PR, Media Planning & Buying, Partnership and Sponsorship Optimization, Business Development, Patient & Staff Engagement, Branding, Franchise Toolbox and Resources.
OrthoNOW Franchise Program Expansion: L2L Marketing engaged to raise the profile of the flagship location and opening franchises of OrthoNOW Urgent Care Centers in South Florida, to increase patient census & revenue growth. Key strategies include PR, Media Planning & Buying, Partnership and Sponsorship Optimization, Business Development, Patient & Staff Engagement, Branding, Franchise Toolbox and Resources.
Lenox Hill Hospital: L2L Marketing designed, developed and continues to execute a Marketing & Communications plan to raise Lenox Hill Hospital awareness within the Latino community in New York. L2L Marketing utilized its proprietary Latin Ready Assessment™ (LRA) tool to identify specific areas that needed to be improved within Lenox Hill Hospital, and that have been transformed into opportunities to approach the Latino community.