CCN: GRA2171C Title: Brand And Ad Design Credit Hrs: 3.00
Description : 
This course will introduce advertising and marketing principles. Students will apply design and technical skills introduced in foundation level classes. The focus will be on solving real- world advertising and promotional problems, carrying projects from initial concept to final presentation of the product. Projects will satisfy the current industry client base which demands that a graphic artist conceive a given graphic idea for production in a variety of print outputs, as well as output for the Web, TV and multimedia. The class is portfolio driven, training students to follow a business process for analyzing client needs, conducting research and developing a concept for production within a budget.
 
Prerequisite(s) : GRA1151C
Lec Hrs =   32.00 Lab Hrs =   40.00 Oth Hrs =   0.00 Fees =   45.00

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