CCN: MAR1011 Title: Principles Of Marketing Credit Hrs: 3.00
Description : 
An introductory course covering the marketing management process. Special topics include the marketing manager's role in a market-directed economy, marketing objectives, strategic planning, and developing marketing mixes for target markets. Material is presented as it relates to the four "P's" of marketing: product, place, promotion, and price. As a learning activity, students analyze and prepare case studies of businesses engaged in manufacturing, wholesaling, retailing and service.
 
Lec Hrs =   48.00 Lab Hrs =   0.00 Oth Hrs =   0.00 Fees =   0.00

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