CCN: MAR3524 Title: Marketing Analytics Credit Hrs: 3.00
Description : 
In this course, we explore how data can be used for understanding and analyzing consumer demand. This type of data-informed decision making is the key to data-informed decision making is the key to maintain competitiveness in today's market place. Firms collect information about consumers when they shop. Consumers also automatically leave footprints when they interact with others on the internet. All these data sources, both internal and external to the firm, are used to understand consumer demand in modern marketing research.
 
Prerequisite(s) : CGS1060C
Lec Hrs =   48.00 Lab Hrs =   0.00 Oth Hrs =   0.00 Fees =   0.00

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