CCN: MKA1511 Title: Advertising Credit Hrs: 3.00
Description : 
This course introduces the use of promotional strategy and marketing communications in achieving marketing objectives. It focuses on how product features/benefits can be translated into promotional appeals that will influence customer purchasing behavior. Topics include promotional objectives, product positioning, selecting media, creative analyses, budgeting and measuring promotional effectiveness. As a learning activity, students prepare an advertising campaign for a product, business, or not-for-profit organization. Students will have the opportunity to participate in Delta Epsilon Chi activities.
 
Lec Hrs =   48.00 Lab Hrs =   0.00 Oth Hrs =   0.00 Fees =   0.00

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