CCN: MKA1511 Title: Advertising Credit Hrs: 3.00
Description : 
This course introduces the role of advertising in todays and future technology-driven society. The course covers types of advertising including traditional and new media. Course includes promotional objectives, product positioning, creative strategies, types of media, social media platform, and ad agencies in a competitive environment. As a learning activity, students will prepare a product positioning plan.
 
Lec Hrs =   48.00 Lab Hrs =   0.00 Oth Hrs =   0.00 Fees =   0.00

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