Section 1
Understanding Faculty-Led Study Abroad
Thank you for embarking on this labor of love! The Study Abroad Office and everyone at Broward College truly appreciates both your initiative and dedication in the development of this educational adventure for our students. International education is considered to be a high impact educational experience and one that will forever change a student’s perception of the world. Your willingness to tackle the logistics and development of a faculty-led study abroad program is a testament to your belief that experiential learning bridges the gap between theory and practice.
Study Abroad Staff
Purpose of the Handbook
We hope this handbook provides the clarity, the structure, and the support you, as faculty, need to confidently lead a successful program abroad. Your role is pivotal in shaping transformative global experiences for our students, and we are here to assist you every step of the way. Thank you once again for your commitment to international education and for enriching the academic journey of our Broward College community through this meaningful work.
Faculty-led study abroad (FLSA) programs are designed to reinforce understanding with application. All FLSA programs must combine both the learning elements of the curriculum with the onsite application in order to embed the necessary learning outcomes. In Edgar Dale’s Cone of Learning, studies have shown that people remember 90% of what they do compared to only 10% of what they read and studying abroad provides that “do” element in your curriculum.
This handbook serves as a comprehensive, idea-rich resource designed to support both new and experienced faculty in planning, developing, implementing, and evaluating Faculty-Led Study Abroad (FLSA) programs at Broward College. Unlike traditional handbooks that focus primarily on policies, procedures, and institutional protocols, this guide provides practical strategies, creative ideas, and actionable recommendations to help you design a meaningful and successful study abroad experience. Whether you are developing your first program or refining an existing one, you will find guidance and best practices for every stage of the process.
If you have any questions or need additional assistance, please feel free to contact the Study Abroad Office at abroad@broward.edu.
Mission Statement
Broward College’s Faculty-led Study Abroad Programs prepare students for success in today’s global workforce by combining academic learning with international, hands-on experiences. By engaging directly with international communities, businesses, and institutions, students gain practical workforce skills, broaden their professional perspectives, and enhance their readiness for future employment and leadership opportunities.
Explaining a Faculty-led Study Abroad Program – Not all Study Abroad Programing is Intended for the Same Purpose
A FLSA program is a short-term (1-2 weeks) academic experience designed and led by Broward College faculty. Students travel together as a cohort, and every aspect of the program—from the itinerary and site visits to guest speakers and cultural activities—is intentionally connected to the course's learning outcomes. Rather than simply studying in another country, students use the destination itself as an extension of the classroom, where firsthand experiences reinforce and deepen the concepts introduced in the course.
You can compare this to a traditional study abroad program (like our programs in Costa Rica, Spain and Austria) which involves a semester or summer spent studying at a partner institution overseas. Students, in these programs, enroll in courses offered by the host university, often alongside local and/or other international students, while living independently in the host country. These programs emphasize long-term cultural immersion, personal independence, language acquisition, and the experience of adapting to daily life in another culture.
Traditional study abroad emphasizes extended cultural immersion, independence, and personal growth over a longer period of time.
Faculty-led study abroad, however, emphasizes intentional, experiential learning, where every activity is purposefully designed to achieve specific academic objectives within a shorter timeframe.
In this sense, FLSA programs are less about cultural immersion and language acquisition because, frankly, there just isn’t enough time. Instead, their greatest strength lies in providing students with focused, experiential learning opportunities that directly support the course's learning outcomes.
FLSA programs are intentionally structured around the knowledge, skills, and competencies students are expected to develop. The design allows students to develop discipline-specific skills and perspectives that would be difficult, if not impossible, to replicate in a traditional, domestic classroom.
At its core, a transformative study abroad experience blends classroom learning with global exposure, professional development, and experiential education.
Section 2
Developing Your Program Idea
The development of a Faculty-Led Study Abroad (FLSA) program begins with a thoughtful brainstorming process that considers how academic goals, student engagement, logistical feasibility, and workforce relevance can be integrated into a meaningful international experience.
The most impactful programs are intentionally designed—connecting course content directly with the host location and providing students with opportunities to engage firsthand with the subject matter in a global context.
At its core, a transformative study abroad experience blends classroom learning with global exposure, professional development, and experiential education.
Start with Course Learning Outcomes
One of the best starting points when designing an FLSA program is to examine the learning outcomes already embedded within your course. From there, consider what types of international or experiential opportunities could enhance student understanding and help advance their professional preparation within the field.
Brainstorming Questions
The key question faculty should continually ask themselves is: "What can my students learn here (i.e. abroad) that they could not learn as effectively at Broward College?" The answer to this question then drives the entire program structure, location and activities! Ask yourself:
- What experiences would expose students to innovations or practices unavailable locally?
- What international organizations, institutions, companies, or conferences are leading in my field?
- What type of global exposure would provide students with a competitive edge in the workforce?
- What experiences could inspire students to pursue further academic or professional opportunities?
Keep the Learning Outcomes—Change the Method
The most important initial concept when developing a Faculty-Led Study Abroad (FLSA) program is that you do not need to rewrite your course learning outcomes. The academic goals of the course remain the same. What changes is the method through which students achieve those outcomes.
A study abroad experience transforms the destination into an active learning environment where students can engage with concepts through observation, analysis, application, and direct interaction with professionals, organizations, and communities.
Here are 4 examples to help you visualize this concept in practice:
- History Course
In a traditional classroom, history students might learn about the Roman Empire through: Lectures, PowerPoint Presentations, textbook readings, documentaries, etc…
However, with Study Abroad those students can:- Walk through the Roman Coliseum and catalog rooms/area based on ancient schematics.
- Examine original inscriptions from stored archives.
- Analyze Roman architecture sites and determine if the design incorporates aspects from other cultures.
- Ask students to conduct a comparative analysis of ancient to modern city planning by walking around a specific area of the city.
- Set up a discussion with a representative from the ICCROM (International Centre for the Study of the Preservation and Restoration of Cultural Property) headquartered in Rome to see what the modern challenges are in the preservation of priceless works of art.
The method has.
The destination becomes an active laboratory.
- Nursing and Healthcare
A nursing professor may have course learning outcomes focused on topics such as:- evaluating healthcare delivery models,
- understanding evidence-based clinical practices,
- analyzing healthcare systems,
- examining emerging medical technologies, or
- applying ethical considerations in patient care.
However, with Study Abroad those students can:- Visit hospitals implementing innovative medical procedures in the United Kingdom.
- Observe specialized diagnostic technologies utilized in Ireland.
- Meet with healthcare administrators in South Korea to examine innovative models of healthcare delivery.
- Participate in discussions with nurses, physicians, and healthcare professionals about differences in patient care, technology integration, and healthcare challenges.
- Compare international healthcare systems with those in the United States and evaluate how global practices could inform future healthcare delivery.
The learning environment has.
The healthcare system of another country becomes the laboratory where students analyze real-world practices, innovations, and challenges. - Aviation
An aviation professor may have course learning outcomes focused on topics such as:- understanding aviation safety standards,
- analyzing aircraft technology,
- examining flight operations,
- exploring industry regulations, or
- evaluating emerging trends within the aviation sector.
However, with Study Abroad, students can experience these same concepts through direct exposure to the global aviation industry:- Visit an international aviation training center in Dubai, UAE, to explore how airlines prepare pilots for next-generation aircraft such as the Boeing 777X, while examining advanced flight simulation technology, aviation safety standards, and the future of commercial aviation.
- Tour aviation maintenance facilities in Sinapore to examine global aircraft servicing standards and technologies.
- Meet with aviation professionals in Germany to discuss international safety regulations, workforce demands, and industry trends.
- Observe airport operations at Heathrow international to analyze differences in logistics, passenger flow, and technology integration.
- Engage with aviation organizations in France to understand how global companies there are developing the next generation of commercial aircraft..
The method has.
The global aviation industry becomes the classroom, providing students with direct access to technologies, practices, and professional perspectives that cannot easily be replicated on campus. - International Relations – A specific example in practice
Model United Nations Experience
As part of an Introduction to International Relations course, students learned about how regional and international organizations can help to mitigate the pitfalls inherent within our global, anarchic structure. However, theory and textbooks can take students only so far.
For this reason, a professor took his students, as participants, to an international model United Nations conference in Berlin, Germany. At this conference, for one week, students engaged in mock diplomacy sessions, where they were told to represent the interests and national polices of a specific nation and then were asked to negotiate with “other national representatives” to produce resolutions.
The experience was transformative in that students had to play the role of being a diplomat. They learned, firsthand, the challenges faced by diplomats when trying to build consensus with international actors. They were forced to not only compromise, but to build coalitions in order to successfully pass a resolution. The experience gave students a practical and applied window into the field of diplomacy and the inner workings of international organizations.
In this example, the professor could have conducted a Model United Nations simulation on campus. However, by placing students in an international setting and requiring them to engage with unfamiliar perspectives, cultural norms, and global actors, the experience provided students with a level of complexity and adaptability that could not be fully replicated in a traditional classroom environment. The international context transformed a familiar academic exercise into a meaningful opportunity to develop skills in cross-cultural communication, negotiation, collaboration, and global problem-solving – ones that are essential for the field and give students an edge over others in the field.
Understanding these models can help faculty determine which structure best aligns with their course objectives, disciplinary needs, logistical realities, and desired student learning outcomes.
Section 3
Selecting a FLSA Model
In order to effectively develop a Faculty-Led Study Abroad (FLSA) program, faculty should first understand the primary program models and approaches available. While every study abroad program is unique, however, most faculty-led programs generally fall within one of the following three models.
Understanding these models can help faculty determine which structure best aligns with their course objectives, disciplinary needs, logistical realities, and desired student learning outcomes.
Course-Embedded Model
Core Idea
The Course-Embedded Model is a study abroad approach in which the entire course is intentionally designed around the host country, making the study abroad experience itself the curriculum rather than simply a component of it. In this model, faculty create a course that integrates:
- pre-departure learning,
- in-country academic experiences, and
- post-return reflection and assessment.
Example
A professor might develop a course titled Singaporean Financial History, where the curriculum is intentionally centered around the host country and its institutions.
Key Characteristics
- The study abroad experience is fully integrated into the course design.
- The host country becomes a central “teaching tool” within the curriculum.
- Academic content, assignments, and experiential activities are intentionally connected.
Considerations
This model is less common because it often requires the creation and approval of a new course through the academic department and curriculum process. However, many do offer “Special Topics” courses, which can provide flexibility for developing new study abroad-focused content without requiring a new, permanent course addition in the catalog.
Strengths
While less frequently utilized, this model is often considered the strongest in terms of academic integration because the entire course is intentionally designed around the unique historical, cultural, political, scientific, or professional characteristics of the host country.
Field-Based / Experiential Model
Core Idea With this model, faculty utilize an existing Broward College course while incorporating a significant field-based or experiential learning component abroad.
In this model, the study abroad experience is designed around direct engagement with the field of study through applied learning opportunities that utilize the unique features of a specific country or region.
Example
For example, a professor teaching Paleontology might organize a study abroad program in Ecuador where students participate in a supervised fossil excavation within the Ecuadorian rainforest.
Key Characteristics
- Emphasis is placed on experiential and hands-on learning.
- Students directly engage with professional practices, environments, or research opportunities.
- The international location provides opportunities unavailable in a traditional classroom setting.
Considerations
Faculty using this model must clearly identify:
- the program’s learning outcomes,
- the academic purpose of the field experience,
- methods of assessment, and
- how the experiential component enhances student learning.
Strengths
This model is particularly effective for disciplines that benefit from applied practice, field research, observation, or professional immersion.
Experiential Course Extension Model
Core Idea
This is the most common faculty-led study abroad model. Rather than creating a separate study abroad course, faculty add an international experiential learning component to an already existing course. The study abroad experience is used to extend, deepen, and apply existing academic content within real-world global settings.
Key Characteristics
Students engage directly with:
- international institutions,
- industries,
- historical sites,
- cultural environments,
- organizations,
- communities, and
- professional practices
that reinforce and contextualize the material they are learning in the classroom.
Example
For example, a professor teaching Environmental Science might lead students to Costa Rica—a global leader in environmental sustainability—where students spend time visiting and learning the unique methodology of sustainable coffee production on a local farm.
In this model, students first learn the theoretical concepts in the classroom and then apply those ideas through practical, immersive experiences abroad.
Strengths
This approach is highly flexible and allows faculty to:
- build upon already approved courses,
- integrate meaningful global experiences without redesigning an entire curriculum,
- connect theory to practice, and
- enhance student engagement through experiential learning.
Because of its flexibility and scalability, this model is the one most commonly utilized across faculty-led study abroad programs.
Final Considerations
While there are multiple approaches to developing a Faculty-Led Study Abroad program, the majority of successful programs utilize international experiential learning as an enhancement to the academic course experience.
At their best, faculty-led study abroad programs provide learning opportunities that cannot be replicated within the confines of a traditional classroom alone. They allow students to apply academic theory within real-world global contexts while simultaneously developing cultural awareness, professional skills, and international perspectives.
At their weakest, study abroad programs fail to establish meaningful connections between the course learning outcomes and the host country, resulting in experiences that resemble little more than sightseeing trips with photo opportunities rather than academically grounded educational experiences.
The Key Take-A-Ways when brainstorming the academic elements of your FLSA program
- Start with Matching and Developing your Academic Learning Outcomes
- Connect the Course to the Host Country
- Focus on Experiential Learning
- Incorporate Workforce and Professional Relevance
- Design Experiences That Cannot Be Replicated at Home
- Balance Academic Vision with Logistical Feasibility
Planning a faculty-led study abroad program can take many forms, and there is no single approach that works best for every faculty member or academic discipline.
Section 4
Design, Partner, or Collaborate? Choosing the Best Planning Method
Planning a faculty-led study abroad program can take many forms, and there is no single approach that works best for every faculty member or academic discipline. The key is determining how much control you want over the program’s design, how much responsibility you are prepared to take on for logistics and coordination, and what resources are available to support you. Some faculty may want to build an entirely customized experience from the ground up, while others may prefer to work with an experienced third-party provider or leverage one of Broward College’s established international partners. The following options outline the different approaches, along with their advantages and considerations, to help you determine which planning method best fits your academic goals, available time, and desired level of involvement.
Design the Itinerary on Your Own
With this option, faculty independently design and manage the full itinerary for a Faculty-Led Study Abroad (FLSA) program, including destinations, academic visits, housing, transportation, scheduling, and overall program structure. The whole caboodle.
Pros
- Full flexibility: Complete control over itinerary and academic alignment.
- Strong integration: Direct connection to course learning outcomes.
- Custom experience: Access to specialized sites, contacts, or research opportunities.
- Lower cost potential: Reduced expenses without third-party fees.
Cons
- High workload: Significant time and planning required.
- Full logistics responsibility: Travel, housing, scheduling, and coordination managed by the faculty (i.e. you).
- Operational complexity: Contracts, payments, and international coordination required.
- Risk management burden: Requires contingency planning and attention to safety and logistics.
Use a Third-party Provider
With this option, faculty may use a third-party provider to handle the logistical design and coordination of a Faculty-Led Study Abroad program, while the faculty member retains responsibility for the academic content and learning outcomes.
Pros
- Less faculty workload: Provider manages logistics, scheduling, and coordination.
- Established infrastructure: Access to vetted housing, transportation, and site visits.
- Risk support: Built-in safety protocols and on-the-ground assistance.
- Simplified planning: More predictable budgeting and program structure.
Cons
- Less flexibility: Limited ability to fully customize itinerary.
- Higher cost: Provider fees will increase student expenses.
- Reduced control: Faculty have less direct oversight of logistics and risk becoming a “passenger” on the trip.
- Program constraints: Must operate within provider offerings and structure.
Use one of our Partner Study Abroad Institutions
With this option, faculty may use one of our three study abroad partner institutions in Costa Rica, Spain or Austria as a logistical coordinator. These institutions, in essence, act as a third-party provider by handling the program’s logistical design, while the faculty maintains control over the academic content and learning outcomes.
Pros
- Less faculty workload: Institution manages logistics, scheduling, and coordination.
- Established infrastructure: Access to vetted housing, transportation, and site visits.
- Locally operated for decades and understands the country well. – They are local experts.
- Providing logistics at a cheaper cost than a regular third-party provider.
- Already listed as a BC vendor; therefore, payments are easy to make.
Cons
- Less flexibility: Limited ability to fully customize itinerary.
- Limited to 3 locations (San Jose, Costa Rica, Salzburg, Austria and Seville, Spain)
- Program constraints: Must operate within our partners’ offerings and structure.
Recommendations
All three options have their advantages and disadvantages, and it is entirely up to the faculty member to determine which option best aligns with their academic goals and program needs.
- If you are interested in the second option—working with a third-party provider—we recommend the following organization. While there are many companies currently offering these services, this is the one we have the most experience with and can confidently vouch for in terms of professionalism and effectiveness. Contact information is provided below:
Study Abroad Association: Their contact information can be found at this link. Additional, we can give you direct contact with a person at this agency who has worked with us before. Her name is PJ Shoulders and her email is pj@studyabroadassociation.com - If you are interested in the third option, which involves connecting with one of our established partner institutions, please contact our office directly and we will connect you with our existing contacts. Below are examples of potential opportunities available through our partner institutions:
- San José, Costa Rica – Our partner institution is Veritas University. Located in the nation’s capital, Veritas is a small university with a robust international education division that hosts more than 800 study abroad students each year.
Like many countries, Costa Rica leverages its comparative strengths in soft power and is particularly well known for tourism—especially ecotourism, sustainability, and environmental stewardship. Proof of this can be seen in these 3 facts about the country:
- Costa Rica has successfully reversed deforestation, increasing forest cover from approximately 21% in 1987 to roughly 50–60% today.
- Nearly 99% of the country’s electricity is generated from renewable sources.
- Approximately 25–30% of national territory is designated as protected land.
Veritas University has supported faculty-led study abroad programs across a wide range of disciplines, including business, chemistry, medicine, nursing, and other related fields. - Salzburg College is our partner institution in Austria. It is a small, boutique study abroad program focused on the humanities and liberal arts. The institution maintains affiliations with over 150 universities and colleges worldwide.
Located in the city of Salzburg—renowned as the birthplace of Mozart and home to the internationally respected Mozarteum University, one of the world’s leading conservatories in music and the performing arts—Salzburg College benefits from a rich cultural and artistic environment.
The college is best known for courses in music and music instruction, intercultural studies, studio art, photography, and international business. Its curriculum emphasizes experiential learning, supported by strong local networks that provide students with access to internships, site visits, and professional engagement throughout the city. - The International College of Seville (ICS) is our partner institution in Seville, Spain. ICS is a private, boutique university specializing in Spanish language instruction and the humanities. With over 40 years of experience in Seville, ICS offers strong local expertise and logistical support across a wide range of disciplines.
While ICS can support a variety of academic subjects, history is particularly well suited to the city, given Seville’s colonial legacy and historical role in global trade. Additional strong academic connections include religious studies, anthropology, art history, hospitality, and architecture, all of which align closely with Seville’s cultural and historical landscape.
- San José, Costa Rica – Our partner institution is Veritas University. Located in the nation’s capital, Veritas is a small university with a robust international education division that hosts more than 800 study abroad students each year.
Developing an exciting study abroad idea is only the first step.
Section 5
Program Feasibility
Developing an exciting study abroad idea is only the first step. Before investing significant time in program development, faculty should evaluate whether the program is realistically capable of launching and operating successfully.
Program feasibility depends on much more than academic merit. Even outstanding academic ideas can fail if the destination is too expensive, difficult to recruit for, logistically challenging, or unable to meet Broward College requirements.
This section outlines the primary factors that determine whether a Faculty-Led Study Abroad (FLSA) program is likely to be successful.
Institutional Feasibility - U.S Travel Advisories – Is Your Country Safe Enough?
Broward College will only approve Faculty-Led Study Abroad (FLSA) programs in countries designated as Level 1 or Level 2 under the U.S. Department of State Travel Advisory system for global travel safety.
Countries designated as Level 3 or Level 4 under this system will NOT be considered for approval. Faculty are therefore encouraged to verify the current advisory level of their proposed destination country before beginning program planning.
A longer and more thorough explanation on this can be found in Section 7: Program Development Rules
Destination Feasibility
You may have found the perfect academic topic for a Faculty-Led Study Abroad (FLSA) program, but if the destination isn't feasible, the program may never get off the ground.
Location is one of the biggest predictors of whether a program succeeds or fails. It influences everything—from student interest and program cost to logistics, safety, and your own ability to lead confidently. In many cases, a destination that looks perfect on paper quickly becomes much less appealing once you begin asking the practical questions.
Attention:
Let's start with an uncomfortable truth:
Students do not choose programs simply because the academic content is excellent.
They choose programs that excite them.
Remember, your program is competing with every other faculty-led program offered at Broward College—and sometimes with programs at other institutions as well. Just because you have always dreamed of taking students to Budapest doesn't necessarily mean your students share that dream.
Ask yourself one simple question:
"If I were an 18-year-old student paying several thousand dollars out of pocket, would I choose this destination?"
If the answer is "maybe," then your program probably needs a stronger selling point. Fortunately, a destination doesn't have to be famous if it offers something students can't easily find elsewhere. A unique research project, an archaeological dig, a marine biology field experience, a homestay, cultural immersion, or access to a world-renowned organization or landmark can all become the reason students say, "I have to do this."
Flights:
Distance may make the heart grow fonder—but it can also make your program much more expensive.
Airfare is often the single largest expense in an FLSA budget. A roundtrip flight to Costa Rica might cost only a few hundred dollars, while a flight to Japan can easily exceed $1,500 before you've even booked a hotel.
Before you become emotionally attached to a destination, price the flights.
The sweet spot for a Broward College FLSA program is roughly $3,500. If airfare consumes a large portion of that budget, you'll need to find savings elsewhere through accommodations, meals, local transportation, or excursions.
Also remember that Broward College requires students to travel on a group flight. Those costs must be built into your overall program fee from the beginning.
Language:
Language isn't just about ordering dinner.
It's about asking for help when a student loses their passport, explaining a medical emergency to a doctor, finding your way after missing the last train, or helping a student who accidentally wandered three subway stops in the wrong direction.
Translation apps and AI have made international travel dramatically easier, but they haven't eliminated the need to think realistically about communication.
Ask yourself:
- Could I handle an emergency if no one spoke English?
- Is the public transportation system easy enough for first-time international travelers?
- If a student became separated from the group, could they realistically find their way back?
Destinations with strong tourism infrastructure are often much easier to manage, especially when many of your students are leaving the United States for the very first time.
Faculty Readiness:
Now for the most important question of all.
Are YOU ready for this destination?
Not every country requires the same level of experience to lead successfully.
Have you traveled there before? Do you understand the local culture? Can you navigate the transportation system with confidence? Do you speak enough of the language to solve unexpected problems? Are you comfortable making quick decisions when things don't go according to plan?
Some faculty thrive in destinations where every day brings something unexpected. Others perform their best in places that are highly organized and predictable. Neither approach is right or wrong—but it's important to be honest with yourself and know which environment you thrive in.
For example, leading students through Morocco requires a very different level of confidence and experience than leading students through Spain. Some destinations naturally involve greater logistical complexity, cultural differences, transportation challenges, or communication barriers.
At the end of the day, students aren't just relying on your academic expertise—they're relying on your judgment. They're trusting you to solve problems, stay calm under pressure, adapt when plans change, and guide them safely through an unfamiliar environment. The more comfortable you are with the destination, the more confident your students will be—and the more successful your program is likely to become.
Safety Feasibility
A country earning a Level 1 or Level 2 U.S. Department of State Travel Advisory is the starting line—not the finish line.
While Broward College will only approve Faculty-Led Study Abroad (FLSA) programs in countries that meet this requirement, determining whether a destination is truly safe requires looking beyond the travel advisory and thinking like a program leader.
You are not expected to be an expert in global politics or international security. You are expected to exercise good judgment and think through the kinds of situations that could affect the safety and well-being of your students.
Try putting yourself in your students' shoes and ask questions like:
- Is this the right time of year to visit, or am I walking into hurricane season, extreme heat, or another predictable weather risk?
- Is there political unrest or social instability that could result in demonstrations, transportation shutdowns, or violence?
- Is the city—or even the specific neighborhood where we'll be staying—known for high crime?
- Is the public transportation system safe, reliable, and easy enough for first-time international travelers to use?
- Are there local customs or laws that students might unknowingly violate? For example, Singapore is well known for imposing fines for littering, including improperly disposing of chewing gum. What seems perfectly normal at home may carry legal consequences abroad.
Here's the reality: you are probably not traveling with experienced globetrotters. You're traveling with students, many of whom have never left the United States before. At some point, someone will take the wrong train, wander into the wrong neighborhood, lose their phone, become separated from the group, or simply make a poor decision. That's not pessimism—it's human nature. The goal isn't to eliminate every possible risk. That's impossible. The goal is to choose a destination where ordinary mistakes are unlikely to become serious emergencies.
One of the simplest—and perhaps most effective—litmus tests is to ask yourself one question: "Would I feel comfortable if my own child spent an afternoon exploring this city without me?"
Financial Feasibility
So much goes into the logistical planning of a study abroad program, yet pricing is often overlooked or minimized, even though it is often THE critical factor in determining whether a program ultimately launches successfully.
The reality is that faculty-led study abroad (FLSA) programs are somewhat similar to opening a new restaurant in terms of their success rate. New restaurants have about a 1 in 5 chance of still being open after a year, and FLSA programs have roughly a comparable likelihood of successfully when it comes to successfully launching. This is, of course, a statistic that Study Abroad Offices tend not to highlight, since it can come across as a bit of a “Debby Downer.” However, the fact that you have read this far into the handbook suggests a genuine commitment to making a program happen, and it is likely that you will be the one to beat those odds.
The first thing to keep in mind is that our students are not wealthy. One would think that, as a community college, this would be self-evident, yet we still see situations where faculty set program fees too high and, like a “dog with a bone,” are unwilling to adjust them.
The lower the price,
The better change for success!
It really is as simple as that, so when you are planning logistics, locations, activities, and related details, it is important to keep this in mind. For most students, the experience of simply traveling outside the United States is already a significant adventure in itself—they do not need additional “fanfare” to make it meaningful.
As mentioned earlier, the sweet spot for a faculty-led study abroad (FLSA) program is around $3,500; however, the lower the price, the higher the likelihood of the program successfully running. At present, there are limited scholarship opportunities available, meaning most students will likely be paying these costs out of pocket. Given that a significant portion of our student population lives near or below the poverty line, the financial reality becomes an important factor that cannot be overlooked when designing a program.
Strategies for Reducing Costs
Here are some suggestions for reducing costs when planning a FLSA program. These are practical levers faculty can adjust during the planning process, and in many cases, they can have a significant impact on whether a program is financially viable for students.
Choose an Affordable Destination
One of the easiest ways to reduce the overall cost of your Faculty-Led Study Abroad (FLSA) program is to choose an affordable destination from the very beginning.
Generally speaking, destinations within our own hemisphere tend to be the most cost-effective because of lower airfare and, in many cases, lower on-site expenses. Europe is typically the next most affordable option, followed by Asia and Australia. Programs in Africa and the Middle East can certainly offer exceptional academic experiences, but they are often more difficult to recruit for due to higher travel costs, longer flights, and, in some cases, lower student interest. Unless there is a compelling academic reason to travel there—or a grant or benefactor that substantially offsets the cost—these destinations can be more challenging to launch successfully.
However, affordability is only part of the equation.
The following story illustrates why.
In 1994, a faculty member was living in Ohio when an opportunity arose to attend a FIFA World Cup match between Brazil and Sweden. Four tickets were available, but only three people had committed to attending. Finding a fourth person should have been easy—especially since the ticket was completely free.
Surprisingly, no one wanted it.
While millions of people around the world would gladly pay thousands of dollars to attend a World Cup match, soccer simply was not very popular in that part of the United States at the time. In the end, the extra ticket had to be sold outside the stadium.
The lesson is simple.
People do not automatically want something because it is inexpensive—or even free. They choose experiences that genuinely interest and excite them.
The same principle applies to faculty-led study abroad programs. A destination may be affordable, academically rich, and logistically straightforward, but if students are not excited about traveling there, recruitment will likely be an uphill battle. Conversely, a destination with strong student appeal can often justify a slightly higher price.
As you evaluate potential locations, strive to find the "sweet spot"—a destination that is academically meaningful, financially accessible, and compelling enough that students can easily picture themselves saying, "I want to go there."
Keep Programs Short
Program length is one of the most significant drivers of overall cost. The shorter the program, the lower the cost. For example, spring break programs typically run about 7 days, while summer programs often last 10–14 days. Even reducing a program by just one or two days can noticeably impact the final student price.
In many cases, a shorter, well-designed program is not only more affordable but also easier to recruit for and more accessible to students.
Limit the Number of Cities
One of the quickest ways to reduce the cost of a Faculty-Led Study Abroad (FLSA) program is surprisingly simple: limit the number of cities you visit.
It is easy to fall into the mindset that if students are traveling halfway around the world, they should "see everything." Unfortunately, every additional city comes with a price tag. Transportation, hotel changes, luggage transfers, check-in and check-out times, and the countless logistical details involved in moving an entire group quickly add both expense and complexity. Before long, those extra stops can increase the program fee by hundreds—or even thousands—of dollars per student.
One faculty member, for example, designed an ambitious program to Greece that included four different cities. On paper, the itinerary looked incredible. In reality, the constant movement drove the program cost to nearly $5,000. Despite the thoughtfully designed itinerary, the program never attracted enough students to run.
Sometimes, less really is more.
Many of the most successful faculty-led programs are intentionally built around a single city or region. Limiting the number of locations immediately reduces transportation costs, minimizes hotel changes, and eliminates many of the hidden expenses that quietly inflate a program budget. The savings can then be passed on to students, making the program more affordable and, ultimately, easier to recruit for.
There is another benefit as well. Rather than racing from one destination to the next, students have the opportunity to slow down, become familiar with their surroundings, and engage more deeply with the local culture. Faculty also spend less time coordinating buses, trains, ferries, airports, and hotel check-ins—and more time focusing on teaching and learning.
When planning your itinerary, resist the temptation to design a "Highlights of Europe" bus tour. Your goal is not to check as many cities off a bucket list as possible. Your goal is to create a meaningful academic experience that students can afford.
In most cases, one well-chosen location will not only provide a richer educational experience, but it will also produce a more affordable program—and a much better chance that your program will actually launch.
Avoid “Tourist Itinerary Syndrome”
One of the most common pitfalls among new faculty leaders is trying to do too much—packing the itinerary with constant excursions, tightly scheduled days, and an overload of attractions. It can resemble the parent who overcompensates by buying everything for their child, when in reality, the child just wants time and connection.
What makes a faculty-led study abroad program truly memorable is not the number of sites visited, but the quality of human interaction and cultural immersion. In fact, nine times out of ten, students identify homestays as their most impactful experience abroad—something they may have been hesitant about initially but later describe as the highlight of the trip.
At their core, students are social learners. Meaningful interaction is both powerful and low-cost. If the goal is to reduce expenses, faculty should intentionally design opportunities for engagement rather than constant consumption of tourist activities. For example, partnering with a local university to allow students to sit in on a class within their discipline can be highly effective.
Similarly, structured activities like a scavenger hunt—where students take photos, complete tasks, or collect cultural observations throughout a city—can function like a real-life Amazing Race. These approaches are inexpensive, promote teamwork, deepen cultural understanding, and are often among the most enjoyable parts of the program. There is a reason The Amazing Race has remained successful for 38 seasons: people remember experience-driven challenges far more than passive sightseeing.
Enrollment Feasibility - Student Population Target-Minimum and Maximum Numbers
Once the initial structure of a faculty-led study abroad (FLSA) program has been developed, the next major objective is identifying the minimum number of confirmed students needed to make the program financially viable. Confirmed students are those who have submitted a non-refundable deposit in order to secure their place on the program. If the program ultimately does not receive enough participants to run, the deposit would typically be refunded. However, if the program successfully launches and a student later withdraws, the deposit is generally not returned.
When completing the FLSA proposal, faculty will be asked to identify both a minimum and maximum enrollment number for the program. The minimum represents the number of students required for the program to financially break even and operate successfully. Remember that the costs of the faculty need to be interwoven into the program fees (i.e. the students’ program fee pay for the costs of the two faculty). The maximum reflects the number of students the faculty member believes can be reasonably and safely managed while abroad. Historically, programs rarely struggle with reaching the maximum enrollment; therefore, the primary focus during recruitment should be on successfully reaching the minimum threshold.
When designing the program, faculty should make their target student population as broad as possible. The widest recruitment net is typically achieved by attaching the program to a general education (“Gen Ed”) course required across multiple disciplines. If that is not feasible, faculty should consider selecting a course that is central or highly relevant to students within a specific major or academic pathway.
It is also important to remember that, nationally, only a relatively small percentage of college students—approximately 6%—study abroad during their college career. As a result, while initial student interest in a program may appear high, interest alone is not the metric that determines whether a program will run successfully. Faculty must focus on identifying how many interested students are likely to convert into confirmed students by placing a deposit and, ultimately paying the full program fee.
In this sense, establishing a structured payment schedule is essential. Programs require upfront funding in order to secure flights, housing, excursions, transportation, and other reservations. While timelines will vary depending on the requirements of on-site operators and vendors, faculty should anticipate needing to finalize many of these logistical arrangements at least three months prior to departure.
Faculty should also consider whether they are willing to accept students under the age of 18. Historically, the Study Abroad Office has avoided allowing minors to participate on faculty-led programs. However, with the rapid growth of dual enrollment initiatives and programs such as The College Academy @ Broward College, the issue has become more nuanced and difficult to address with a strict yes-or-no policy. In many cases, College Academy students are highly motivated, academically driven, and among the strongest prospects for study abroad participation and recruitment.
If faculty ultimately decide to permit students under the age of 18 to participate, it is critical that parents or legal guardians co-sign all liability waivers, participation agreements, and related documentation required by the institution.
Developing a successful Faculty-Led Study Abroad (FLSA) program is not a project that comes together in just a few weeks
Section 6
Proposal Process and Program Development Roadmap
Developing a successful Faculty-Led Study Abroad (FLSA) program is not a project that comes together in just a few weeks—it is a year-long process that requires thoughtful planning, careful coordination, and consistent momentum. Each stage builds upon the previous one, from brainstorming an academic concept to recruiting students, confirming logistics, and preparing for departure. Falling behind on one milestone can create challenges throughout the remainder of the planning process.
The timeline below provides a high-level roadmap of the major phases involved in developing an FLSA program. While every program has its own unique characteristics, the sequence of tasks remains largely the same. Use this roadmap as your planning guide to stay on schedule, anticipate upcoming responsibilities, and ensure that your program is well positioned for a successful launch.
Roadmap
Below is a nice visual to help faculty understand the timeline for FLSA program development.

As can be seen with this visual, faculty should begin:
12-18 months – By Brainstorming, hammering out ideas and finding a partner in crime
9-12 months – Complete the program proposal, due June 1st, seek out pathway approval (Ads/Deans), budgeting, and begin recruiting students
6-8 months – Book group flight and ensure housing and confirm the itinerary and logistics are set
4-5 months – Continue recruiting; however, start locking down students by requiring deposit payments and send out study abroad forms (health, etc…)
3 months – Make payments to airline, third-party providers
2 months – Pre-departure workshops with students and reconfirm everything
Proposal Deadline = June 1st
Developing, recruiting for, and successfully launching a faculty-led study abroad (FLSA) program is a lengthy process that typically takes between 12–18 months from the initial concept to departure. For this reason, faculty should begin planning at least one year in advance of the intended travel date.
In addition to the extensive logistical and academic preparation required, the proposal must move through several levels of institutional approval. Signatures and approvals are generally required from the associate dean and dean within the faculty member’s pathway, the provost, and ultimately the District Board of Trustees (BOT). Given the number of individuals and departments involved, this approval process can take a considerable amount of time.
For this reason, the Study Abroad Office has established an annual proposal submission deadline of June 1st , approximately one full year prior to the anticipated program launch.
The Proposal
The purpose of a faculty-led study abroad program proposal is to determine whether a proposed program is academically justified, financially viable, logistically feasible, and safe enough to receive institutional approval and move forward toward implementation. At its core, the proposal functions as both a planning document and a risk assessment tool. It allows the Study Abroad Office and college administration to evaluate whether the program aligns with the institution’s academic mission and whether the faculty member has adequately considered the many responsibilities involved in taking students abroad.
The proposal process is also designed to encourage faculty to begin structural planning early so that, once approved, the majority of their efforts can be focused on recruitment and student preparation rather than scrambling to resolve logistical issues. In many ways, the proposal acts as a blueprint for the program and helps faculty think through critical areas such as budgeting, travel logistics, safety concerns, learning outcomes, and student management before recruitment officially begins.
Additionally, the proposal review process provides faculty with a valuable “second pair of eyes” on the program. The Study Abroad Office and administrators reviewing the proposal can often identify potential problems, risks, or logistical challenges that the faculty member may not have initially considered.
For example, one faculty member submitted a proposal for a program in Colombia; however, at the time, Colombia was listed as a Level 3 country under the U.S. Department of State Travel Advisories. As a result, the proposal could not be approved. Fortunately, because the issue was identified early in the process, there was still sufficient time for the faculty member to adjust the destination and resubmit the proposal for approval.
The proposal itself is pretty self-explanatory and does not usually need any clarification; however, should faculty have any questions or concerns, they can send their questions to the Coordinator Study Abroad, Ian B. Keil at ikeil@broward.edu.
The FLSA proposal can be found online at the following link. However, a PDF version is also available upon request at ikeil@broward.edu.
When planning your FLSA program, the very first thing you need to determine is whether your destination country is currently designated as a Level 1 or Level 2 under the U.S. Department of State's Travel Advisory system.
Section 7
Program Development Rules
Before you begin building your Faculty-Led Study Abroad (FLSA) program, there are several important Broward College requirements that need to be understood and incorporated into your planning from the very beginning. These rules are designed to protect students and faculty, simplify program logistics, and ensure that every FLSA program has the appropriate level of support and oversight. From selecting an eligible destination and having two faculty leaders to requiring group flights and accounting for the full cost of faculty participation, these requirements can significantly influence how your program is designed and budgeted. Understanding these rules early will save you time, prevent costly changes later, and help ensure that your program is eligible for approval.
Importance of Travel Advisories – The Rule of 1 or 2
When planning your FLSA program, the very first thing you need to determine is whether your destination country is currently designated as a Level 1 or Level 2 under the U.S. Department of State's Travel Advisory system. The State Department maintains travel advisories for every country in the world to help inform American citizens about potential safety risks and recommended precautions when traveling abroad.
The advisories use a simple Level 1 through Level 4 system, along with color coding, to communicate the overall level of risk associated with each destination. Understanding these advisory levels is an essential first step. The four advisory levels are explained below:
- Blue: This is the lowest advisory level for safety risks.
- Yellow: Tells U.S. citizens to be aware of increased risks to safety and security
- Orange: Asks that travel be reconsider in this destination due to serious risks of safety and security
- Red: This is the highest advisory level and describes the risk in country as life-threatening
Broward College will only approve Faculty-Led Study Abroad (FLSA) programs in countries designated as Level 1 (blue) or Level 2 (yellow) under the U.S. Department of State Travel Advisory system for reasons of global travel safety.
Countries designated as Level 3 or Level 4 under this system will NOT be considered for approval.
Faculty are therefore encouraged to verify the current advisory level of their proposed destination country before beginning program planning.
The Rule of Two:
While this may sound a little like a Sith philosophy, there is a reason for our madness.
One of the most underestimated aspects of leading a faculty-led study abroad program is realizing that, once abroad, you are no longer functioning solely as a professor — you are simultaneously an educator, administrator, mentor, crisis manager, counselor, and, at times, first responder.
International travel environments are dynamic and unpredictable, and situations can change very quickly. A single unexpected incident can immediately divide your attention in ways that compromise both student safety and program management.
Imagine leading a group through Florence when one student suddenly collapses from heat exhaustion and needs urgent medical care. Someone must accompany that student to the clinic, communicate with medical staff, contact emergency contacts, manage insurance documentation, and provide emotional reassurance. At the exact same time, the remainder of the group still needs supervision, transportation coordination, guidance, and support. Without a second faculty member, you are forced into an impossible position: choosing between the immediate needs of one student and the responsibility you still hold for every other student in the program.
Having two faculty leaders creates a critical layer of stability, flexibility, and safety that allows the program to continue functioning effectively even when challenges arise. Beyond emergencies, it also reduces faculty burnout, improves student oversight, and creates a stronger overall support system for everyone involved.
For these reasons, all BC FLSA programs must have TWO faculty members in order to be considered for approval.
Group Flights are Required
One of the key elements of a successful faculty-led study abroad program is creating a safe, organized, and connected experience from the very beginning. For this reason, faculty-led programs require students to travel together on a designated group flight, and the cost of this flight must be included within the overall program fee. While allowing students to arrange their own independent flights may appear to offer greater flexibility, it can create significant challenges for both the faculty leader and the students.
There are several reasons why the group flight requirement is an important component of the program:
- Simplifying Logistics and Reducing Travel Challenges
International travel can be unpredictable. Flights may be delayed, rerouted, or canceled, and managing multiple individual itineraries can quickly become a nightmare. When students travel on different flights, the faculty leader may need to manage multiple arrival times and unexpected issues, creating chaos before the program even begins. A group flight allows everyone to arrive together and ensures that transportation, check-in, and program logistics can run smoothly. - Providing Students with Support During Their First International Travel Experience
For many students, a faculty-led study abroad program may be their first experience traveling internationally. Arriving alone in another country can be overwhelming, especially when navigating immigration, transportation, language barriers, and unfamiliar surroundings. A group arrival ensures students have immediate support from their faculty leader and classmates, creating a smoother transition into the program. - Building Group Cohesion and a Shared Experience
The study abroad experience begins the moment students leave campus. Traveling together helps establish relationships, build trust, and create a sense of community among participants. These early shared experiences help strengthen group dynamics and contribute to a more successful program once abroad.
Ultimately, the group flight requirement is designed to support both faculty and students. By traveling together, the group begins the experience as a team and ends as a team!
Students Pay for Faculty Participation
Ok, this might not fit into the rule category specifically, but it is something that must be factored in when establishing the program fee. When developing your program budget, it’s important to understand a key principle: students ultimately cover the cost of faculty participation in the program.
Broward College pays faculty to teach the academic course itself. However, all additional costs associated with leading the program—including flights, accommodations, meals, excursions, and other on-site expenses—must be built into the overall program fee charged to students.
In other words, the cost of faculty participation is shared across the student group as part of the total program expense.
For this reason, when constructing your budget, be sure to include all faculty-related travel and program costs upfront and distribute them appropriately within the per-student program fee.
Getting students interested in a faculty-led study abroad program is only the beginning
Section 8
Turning Interest Into Enrollment
Getting students interested in a faculty-led study abroad program is only the beginning—the real challenge is turning that initial interest into enough committed students to make the program a reality. While the Study Abroad Office provides the marketing tools, visibility, resources, and recruitment support, the faculty leader is the person who ultimately brings the program to life for students. Students are far more likely to consider an opportunity when they can see themselves in the experience and when it is presented by a professor they know, trust, and respect. Effective recruitment, therefore, is not simply about providing information or promoting an itinerary; it is about capturing attention, creating curiosity, building desire, and helping students imagine themselves becoming part of the experience. This section provides practical strategies for faculty to move students from “That sounds interesting” to “I want to go.”
Study Abroad Office and Faculty – A Shared Recruitment Process
Before we dive into the various approaches to recruit students, we should talk a little about the relationship and the different roles played by the Faculty Leaders and the Study Abroad Office (SAO). Recruitment is a shared responsibility between both groups. While SAO plays an important role in promoting and supporting your program, it is important to realize that the strongest predictor of whether a Faculty-Led Study Abroad (FLSA) program successfully launches is the faculty member’s enthusiasm, engagement, and ability to inspire students to participate.
The SAO will provide the tools and platforms needed to help promote your program, including:
- Program Website Promotion
The SAO will feature your program on the study abroad website and create a dedicated program page that highlights important details such as the destination, itinerary, program description, estimated costs, photos, and other relevant information. The faculty member and SAO will work together to ensure that the information is accurate, engaging, and appealing to students. - Program Marketing Materials
The SAO will create a customized flyer for your program that can be shared digitally, printed, and posted around campus to increase visibility and awareness. - Recruitment and Outreach Support
The SAO will actively promote your program through recruitment opportunities such as classroom visits, information sessions, student meetings, International Education Week activities, and other campus events.
The Importance of YOU in Recruitment
HOWEVER, it is important to understand that SAO promotion alone is not enough to make a program successful. If recruitment relies solely on the Study Abroad Office, the program is unlikely to reach the enrollment numbers needed to move forward.
The majority of students who participate in FLSA programs choose to participate because of their connection with the faculty member leading the program. While the destination is certainly important, students are often motivated by something even more influential: the opportunity to travel and learn with a professor they know, trust, and respect.
Students are not just signing up for a location—they are signing up for an experience guided by someone they believe will make the journey meaningful, engaging, and worthwhile. The relationship that faculty members have already built with students is often the deciding factor in whether a student takes the step to participate.
With this in mind, the most powerful recruitment tool for any FLSA program is the faculty leader themselves. Your passion for the destination, your excitement about the academic experience, and your ability to personally connect with students will have the greatest impact on program enrollment.
SAO will provide the support, resources, and visibility—but the faculty member is what brings the program to life. Don’t Advertise a Trip. Sell the Experience
Ideas That Stick – Studying The Heath Brothers
Recruiting students for a faculty-led study abroad program is all about selling an idea where students envision themselves becoming part of an adventure.
Faculty often make the mistake of beginning with the details: Where are we going? What hotels will we stay in? How many days will we be there? What does the program cost? Those questions matter—but they are rarely what makes a student lean forward and say, “I want to go.”
The Heath brothers’ Made to Stick offers a powerful way to rethink recruitment. Their six principles—Simple, Unexpected, Concrete, Credible, Emotional, and Stories (SUCCESs)—provide a blueprint for turning a study abroad program from a list of logistics into a compelling experience that students can imagine themselves living. The idea is to try and infuse as many of these principles when designing your recruitment campaign.
The following information will explain how each of these six principles can be infused into your study abroad recruitment campaign in order to maximum the impact and, hopefully, bring enough students on board to make you program a success:
- SIMPLE: Give Students One Big Reason to Go
The first principle to infuse into your campaign is simplicity. Students are busy. They are thinking about classes, work, family, money, and everything else competing for their attention. If faculty give them ten reasons to study abroad, students may remember NONE of them.
Instead, identify the one central idea that makes your program special.
Don’t Say:
This program includes cultural excursions, guest lectures, site visits, historical tours and opportunities for intercultural engagement.
Say:
We are going to Rome to see how the first modern superpower shaped our world today!
OR:
A healthcare professor might ask…
Are national healthcare systems viable in the U.S.? Let’s go to the U.K. and find out!
The goal is not to make the message short for the sake of being short. The goal is to find the core—the one idea students should still remember a week after the faculty member visits their classroom. - UNEXPECTED: Give Students a Reason to Look Up
Students have heard, “Study abroad is a great opportunity.” They've heard, “Travel broadens your horizons.” They've probably heard that studying abroad is “life-changing.”
Those messages are positive—but they are also predictable. The Heaths argue that unexpectedness captures attention when the message violates people's expectations and creates a curiosity gap. So, instead of saying something like…
Study abroad will change your life.
Say...
If you want to be the best at what you do, can it be done in this classroom alone?
What if the person you become after this trip is more important than the place you visit?
What if the best way to understand another culture is to become a little uncomfortable in it?
Five years from now, will you remember the money you spent – or will you regret the experience you never allowed yourself to have?
The unexpected questions make students stop and think. It captures their attention and attention happens only when you break the expected pattern. - CONCRETE: Let Students See Themselves There
“Cultural immersion,” “global awareness,” and “transformative learning” sound impressive, but they are abstract and, students can envision abstract ideas. Instead, they experience places, people, sounds, tastes, conversations, and moments.
Instead of saying...
“Students will engage with local communities.”
Say instead...
Imagine spending your morning with an Italian student your own age, giving you a personalized tour of an Italian campus.
OR:
Imagine sitting beneath the stars in a 16th-century castle courtyard, lingering over a two-hour dinner as a waiter brings out plate after plate of unfamiliar and unforgettable flavors—sweet melon wrapped in salty prosciutto, crispy rice balls filled with rich ragù and melted mozzarella, fresh calamari, and so much more.
Concrete details allow students to mentally rehearse the experience before they ever leave home. The Heaths emphasize that concrete language creates mental pictures that are easier to understand and remember.
“What will students actually SEE, DO, HEAR, TOUCH, TASTE, or EXPERIENCE that they cannot experience sitting in my classroom?”
That is the material for recruitment. - CREDIBLE: Make the Opportunity Believable
Excitement alone isn't enough. Students—and especially parents—need to believe that the program is real, worthwhile, safe, and achievable.
Credibility can come from the faculty member's expertise, the college, partner institutions, previous students, photographs, testimonials, specific program details, and real examples of what students have accomplished.
Rather than saying:
“This will be an amazing experience.”
Show them.
“Last year, students in this program visited ___, worked with ___, and completed ___.”
OR:
“Here is what a student who went last year said about the experience.”
OR:
Simply show photographs of actual students doing actual things.
Credibility becomes particularly powerful when students can see evidence for themselves. The Heaths describe this as helping people “try before they buy”—giving them something tangible that allows them to test the idea rather than simply asking them to believe a claim.
For faculty recruitment, this means:
Don't just promise the experience. Prove it. - EMOTIONAL: Help Students Want It
Facts inform. Emotion motivates.
A program flyer might tell students: 10 days, 3 credits, 4 excursions, $3,500, cultural activities, international experience.
But none of those things necessarily create desire. Students need to understand why this matters to them.
Emotion is one of the most powerful tools a faculty member can use when recruiting students for a faculty-led study abroad program because students rarely make the initial decision to study abroad based on information alone—they respond to how they imagine the experience will make them feel.
Facts explain a program. Emotion makes students want it.
A program description might tell students that they visit healthcare facilities in Ireland and learn about the Irish healthcare system while comparing it with healthcare in the United States.”. Those details are important, but they don't necessarily create excitement.
Compare this first sentence with the second. “Imagine walking into a hospital in Ireland and realizing that the way you learned about healthcare in a classroom back home is now unfolding right in front of you”. Or, instead saying, “After spending the morning with Irish healthcare professionals, you step outside with your classmates, look across the landscape, and realize: I’m not just studying another healthcare system—I’m experiencing another way of seeing the world.”
Emotion makes the experience personal. The most effective recruitment messages move the student from: “What does this program offer?” to: “What could this experience mean for me?”
That shift is powerful. Students begin imagining themselves tasting unfamiliar foods, laughing with classmates in a foreign city, watching the sunset from a historic landmark, navigating a new culture, or having a conversation with someone whose perspective is completely different from their own. They aren't simply evaluating a program anymore. They're imagining a future version of themselves.
Emotion helps overcome the barriers students feel.
Study abroad can feel intimidating. Students may worry about money, traveling internationally, leaving family, missing work, traveling with strangers, or simply stepping outside their comfort zone. An emotional recruitment message can help students see that the potential experience is worth the uncertainty.
Instead of focusing exclusively on what students have to give up or manage, show them what they stand to gain: confidence, independence, friendships, adventure, perspective, memories, and experiences they cannot replicate in a classroom.
Facts inform. Emotion attracts. Imagination engages. Experience persuades. Once students are emotionally interested, the faculty member can provide the concrete details that allow them to make an informed decision.
Don't just tell students where they will go. Help them feel what it will be like to be there. - STORIES: Don't Describe the Experience—Tell It
Of all the recruitment tools available to faculty, stories may be the most powerful.
A student doesn't necessarily remember a list of program features. They remember:
“One of my students was terrified to go. She had never traveled internationally before. Two days into the program, she was navigating the city with her classmates, ordering food in another language, and telling me she couldn't believe she had almost talked herself out of coming.”
That is a story.
And stories allow prospective students to imagine themselves inside the experience. The Heath brothers describe stories as a kind of mental rehearsal: hearing a story can help people imagine what they might do when they encounter a similar situation themselves.
Faculty should therefore collect stories from previous participants:
The nervous student who became confident.
The student who discovered a career interest.
The student who made a lifelong friend.
The student who saw something from class and suddenly understood it.
The student who came home seeing the world differently.
These stories are not merely testimonials. They are recruitment tools.
The Faculty Recruitment Formula
A faculty member could structure a five-minute classroom pitch like this:
- START WITH A HOOK
“What if the best place to learn about this subject isn't in this classroom?” - GIVE THEM THE BIG IDEA
“This program gives you the opportunity to study what we're learning in class in the place where it actually happens.” - PAINT A PICTURE
“Imagine standing in ___, meeting ___, and seeing ___.” - TELL A STUDENT STORY
“Last year, one of our students…” - MAKE IT PERSONAL
“This isn't just about traveling. It's about what you will discover about yourself while you're there.” - END WITH ACTION
“If you're even a little interested, come talk to me after class. You don't have to decide today. Just come find out what this could look like for you.”
Creative Recruitment Ideas
The following is a list of recruitment ideas that faculty members could implement in order to help generate the numbers needed to successfully launch their FLSA program.
- Taste the Destination Event
- This event is a kind of “try it before you buy it. Food is the great connector, so use it to your advantage. If you are going to Spain then have a tapas night or Costa Rica have a coffee tasting, Italy have a pasta making night, Austria have symphony orchestra concert night. It’s fun way to get people together and learn a little about the country you are visiting.
- Story Night
- Here you could have your returnees (assuming this is not your first time going) each tell a story about their experience abroad.
- Classroom Takeover
- Ask your fellow colleagues for a quick 5 minutes in their classroom in order to promote your program. Start off with a compelling story that will excite them. Stories are the most compelling form of communication because it allows people to put themselves in the shoes of the storyteller, it’s visual and easy to imagine and most of all it is memorable. You can also create an analogy that helps students to understand the experience. For example, “study abroad is like riding a roller coaster”. Getting into the coaster and climbing that first hill is scary, you have doubts, the hill seems higher than you thought, but, once you roll down that hill and hit the turns, your fear slides away and you enjoy the ride. Then, when you get off the coaster, what is the first thing you want to do (ride again). That is the study abroad experience! Another example would be, “Study abroad is like realizing the “rules of life” you grew up with are just one version of the game. You thought there was one way to order food, talk to people, navigate cities, or even think about time then you realize: those were just your rules, not the rules.
- Could You Survive Abroad? Challenge
- Create an interactive environment where students are given challenges to over hurdle like identifying foreign currency, decoding basic phrases, navigating a subway map, pack a suitcase challenge and guess cultural differences. These are skills that student can conquer and it gives them belief they could successfully study abroad.
- Alumni/Returnee Panel
- Invite previous participants sit on a panel with a moderator asking questions like:
- What surprised you about study abroad?
- What was your favorite moment?
- What scared you before leaving and how did you deal with it?
- What would you tell someone thinking of going?
- Past students are THE strongest recruiters for study abroad because students perceive them as experienced, unbiased, honest, and authentic.
- Invite previous participants sit on a panel with a moderator asking questions like:
- International Movie Night
- Show a film connected to your destination
- India - Bollywood musical
- Costa Rica - An Environmental Documentary
- South Korea - a Psychological Thriller
- Japan - Anime
- Show a film connected to your destination
- Lunch and Learn with Faculty
- College students love free food, so use this to your advantage (pizza and snacks with a short presentation followed by a Q&A
- Create a Countdown Campaign on Social Media
- Use social media, flyers, digital screens and classroom visits to create a countdown to launch idea (100 days Until Spain, 10 weeks with 10 things you will experience in Costa Rica
- Create a “Why this Program? Wall
- Create a wall space where you and others can set up flyers, posters, photos all designed to explain why someone should go on this program. For those faculty, with previous participants, this is a fun way for them to show off why the program was neat and it gives others to think of reasons to go.
The strongest recruitment message is: Come with me! I will show you something you cannot experience any other way!
Advice and recommendations for implementing an effective and successful faculty-led study abroad program.
Appendix
What Experienced Faculty Want New Faculty Leaders to Know
Below is a list of advice and recommendations for implementing an effective and successful faculty-led study abroad program. The information has been compiled from advice provided by experienced faculty members as well as lectures and professional resources published on the topic. The Study Abroad Office hopes you find this guidance valuable and that it helps ease some of the challenges inherent in managing and developing college students during an international travel program.
The Right Mindset: Setting Yourself Up for Success
Not a Free Trip
Faculty members participating in a conference on faculty-led study abroad programs consistently stressed that faculty should never approach these experiences as though they are simply “free trips.” Nearly all emphasized that leading a study abroad program is significantly more demanding than teaching a traditional course and involves extensive planning, responsibility, problem-solving, and student management. Several faculty members noted that if the experience were viewed strictly through a cost-benefit analysis in terms of workload, many would likely choose not to participate.
What motivated them to continue leading programs year after year, however, was the profound impact these experiences had on students. One faculty member shared the story of a student who had never traveled outside of his hometown of Fort Myers. Watching that student experience a new country, culture, and way of life — and seeing the personal growth that resulted from the experience — made all of the work worthwhile.
Don't Be A Spectator:
Considering that many faculty members choose to lighten the logistical workload of a faculty-led program by partnering with “Third Party Providers,” it is important to remember one thing: do not become a spectator to your own program.
Third Party Providers can be incredible resources. They can help connect you with local partners, coordinate activities, arrange transportation, and handle many of the details that make a program run smoothly. However, if every aspect of the experience is outsourced, there is a risk that you simply become someone who is along for the ride rather than the person driving the educational experience.
The key is to remain actively involved and intentionally create opportunities where you are leading, guiding, and shaping the experience. The goal of a faculty-led program is not to create a sightseeing tour; it is to develop an immersive academic experience where students can connect course concepts to the real world through direct engagement.
For example, if you are teaching supply chain management, a company visit should not simply be a tour where students watch a process unfold. Instead, design the experience so students are challenged to analyze what they are seeing. Have them walk through the steps of the process, identify potential areas for improvement, and explain how they would make changes based on what they have learned in class. Encourage them to move beyond observation and into application.
“Show and tell” may work well in elementary school, but college-level learning should be about engagement, critical thinking, and development. Your role as faculty is not just to bring students somewhere new—it is to help them understand, question, and apply what they are experiencing. That is what transforms a trip into a true learning experience.
Integrate Your Program into the Course:
Faculty need to remember that while this is a travel experience, it is ultimately a learning experience as well. The key to an academically successful study abroad program is to integrate the aspects of your travel into the learning outcomes of the class.
For example, a history professor who led a program to London used museum visits as a structured learning tool to deepen students’ understanding of imperialism. Rather than treating the museum as a passive sightseeing stop, the faculty member guided students through a focused exercise in which they examined specific exhibits and identified artifacts that had been removed from various countries during the British Empire’s expansion. Students were encouraged to research the origins of these items, discuss the historical context of their acquisition, and reflect on the ethical and cultural implications of how they are displayed today.
By turning the museum visit into an active, inquiry-based learning experience, the faculty member helped students directly connect course concepts to real-world historical evidence. This approach reinforced classroom material, encouraged critical thinking, and demonstrated how experiential learning can significantly enhance academic understanding in a study abroad setting.
Never Doing it Alone:
Broward College does not permit faculty-led study abroad programs to operate with only one faculty member, and the reasoning behind this policy can best be illustrated through the experience of one faculty leader. This individual traveled to London alone with a group of students and found the experience to be both physically and emotionally exhausting. As the sole point of contact and person responsible for the students, he described feeling drained at the end of each day. He also spoke about the unexpected sense of loneliness that developed during the trip. While having time alone initially felt relaxed and refreshed, after several days of eating meals and managing responsibilities alone, he began to feel isolated.
The experience highlighted how carrying the full responsibility for a group of students abroad can place a significant emotional and logistical burden on a single faculty member. For this reason, Broward College requires a minimum of two faculty leaders on each study abroad program in order to provide support, share responsibilities, and help ensure the well-being of both students and faculty throughout the trip.
Don't Take Family or Friends:
According to many faculty members who have led faculty-led study abroad programs, it can be very tempting to bring family members or friends along on the trip. However, they strongly advised against doing so for several reasons.
First, having family or friends present can divide a faculty member’s attention and responsibilities. For example, if a spouse, child, or friend becomes ill or requires assistance, the faculty member’s focus may be pulled away from the students and the program itself. Second, family members or friends are often disappointed by the experience because faculty leaders typically have very limited free time during the trip due to their responsibilities and obligations to students.
Several faculty members explained that this situation can create frustration for everyone involved: the accompanying family members or friends may feel neglected, the faculty member may feel torn between personal and professional obligations, and students may ultimately receive less attention and support. In short, faculty generally reported that everyone involved tends to be less satisfied with the experience. For these reasons, faculty strongly recommended avoiding bringing family members or friends on faculty-led study abroad programs.
Building a Strong Start Before Departure
Group Cohesion Before Departure:
One faculty member emphasized the importance of helping students build interpersonal connections before traveling abroad. He suggested incorporating breakout sessions into the class where students can openly discuss topics such as their fears about going abroad, what they are most excited about, and how they think people in the host country may react to them.
Another helpful strategy is to incorporate icebreaker activities, such as Two Truths and a Lie, Human Bingo, Would You Rather, or other team-building exercises that can easily be found online. The overall goal is to help students establish a sense of familiarity and trust with one another before departure. Faculty who implemented these types of activities reported that it made managing group dynamics and working with students during the program significantly easier.
Walking Before Departure
One faculty member suggested taking students on group walks prior to departure in order to help build their endurance and prepare them for the physical demands of traveling abroad. This recommendation came after receiving numerous complaints from students who were unprepared for the amount of walking required during the program.
This is especially important for programs that involve extensive sightseeing, walking tours, or travel between multiple locations. Preparing students in advance for the physical realities of international travel can help reduce complaints, improve morale, and make the overall experience more enjoyable for everyone involved.
Luggage and Packing
With any form of travel, individuals often assume they need far more items than they actually do. Many students also fail to consider that they will likely purchase souvenirs and other items abroad, which adds even more to what they must carry. During international travel, students may need to transport their luggage through airports, train stations, city streets, and accommodations that may not have ramps, elevators, or other conveniences.
A common rule of thumb for travel is to lay out everything you think you need, remove half of it, and then pack what remains. One faculty member reinforced this lesson by having students bring the luggage they intended to take abroad into class and then requiring them to walk to various locations around campus with it. The purpose of the exercise was to physically demonstrate how difficult and exhausting it can be to travel with excessive luggage. Faculty found this to be an effective way to encourage students to pack lighter and more realistically for the demands of international travel.
Code of Conduct Form:
In an effort to help prevent behavioral issues during the program, one faculty member suggested having students review and sign a code of conduct agreement prior to departure. Establishing clear expectations regarding behavior, professionalism, respect for local cultures, adherence to program rules, and student responsibilities can help minimize misunderstandings and misconduct while abroad.
Faculty who implemented this approach found that it provided students with a clearer understanding of expectations before the trip and gave faculty a formal framework for addressing behavioral concerns should they arise during the program. One faculty member reported having to remove a student from the program due to behavioral issues and noted that the signed code of conduct form provided important documentation and support in mitigating potential backlash.
Health Issues
While FERPA considerations mean students are not required to disclose personal health information (whether physical or mental), one faculty member suggested encouraging students to voluntarily share any conditions that could be relevant during the trip. The emphasis should be on situations that may arise while traveling, such as severe allergies (e.g., bee stings) or specific conditions like a strong fear of heights.
This conversation can be framed in a way that communicates care and support, reinforcing that the goal is to ensure a safe, comfortable, and successful experience for all participants. It was also suggested that if students are not comfortable sharing this information directly with faculty, they at least inform another member of the group so that someone is aware and able to assist if needed.
Photos of Each Student
One program coordinator recommended having each student provide a recent photo of themselves prior to departure and keeping those photos readily accessible on their phone during the trip. The reasoning behind this recommendation is that, in the unlikely event a student was ever to go missing, faculty would immediately have a current photo available to provide to law enforcement or emergency personnel.
While it is hoped that such a situation will never occur, the recommendation emphasizes the importance of being prepared in the event of an emergency.
Emergency Family Contact Information
It is recommended that, in addition to maintaining each student’s personal contact information, faculty also keep the phone numbers of each student’s parent, guardian, or designated emergency contact readily accessible in case they need to be reached during the program.
Safety First: Planning for the Unexpected
Buddy System
One faculty member suggested implementing a buddy system so that no student is ever alone or at risk of getting lost during the program. Another option discussed was using a simple tracking method, such as location sharing through WhatsApp, to help ensure students can be located quickly if they become separated from the group and know how to respond in those situations.
Additionally, another faculty member noted that taking periodic attendance throughout the day can also be an effective way to maintain accountability and ensure all students remain accounted for during activities and transitions.
Insurance Information
One faculty member stressed the importance of having a clear plan in place in the event of a medical emergency abroad. He shared an experience in which a student passed out in the shower at approximately 2:00 a.m. Although he immediately contacted the insurance company, he found that the process was far more complicated and time-consuming than he had originally been led to believe. While he had been told that all he needed to do was call a number and follow the operator’s instructions, the actual experience was neither quick nor straightforward.
Based on this experience, he strongly recommended that faculty identify the nearest hospitals or medical facilities in advance for each hotel location and major travel point within the program itinerary. Faculty should also verify whether those facilities are covered under the program’s insurance policy. He further suggested contacting the insurance provider before departure and conducting a “trial run” or informational call to better understand the process and procedures in the event of an actual emergency.
Figure Out How to Send Someone Home
While situations requiring a student to be sent home are rare, one faculty member emphasized the importance of having a contingency plan in place should a serious behavioral or safety issue arise. Faculty should consider in advance the procedures, logistics, communication protocols, and institutional support that would be necessary if a student needed to be removed from the program and returned home early. Having a plan prepared ahead of time can help faculty respond more effectively and professionally during a high-stress situation.
Anticipating Potential Pitfalls
One faculty member suggested that faculty proactively consider potential challenges or “pitfalls” before the trip. He shared an example in which a group excursion to a lake included access to a bar, resulting in several intoxicated students on the bus ride back to the hotel.
He emphasized the importance of anticipating possible issues in advance and planning accordingly to minimize disruptions, ensure student safety, and maintain appropriate group conduct throughout the program.
Clothing for Excursions
One faculty member shared challenges with students being unprepared for travel in hot weather. Students arrived for excursions wearing flip-flops and without essentials such as sunscreen, hats, or water, which left many of them uncomfortable and unwell.
The faculty member recommended doing a quick readiness check before departing the hotel to ensure each student is appropriately prepared for the day’s conditions. While this requires additional effort on the part of faculty, it can help prevent numerous student complaints and, more importantly, reduce the risk of serious health issues such as heat exhaustion or heatstroke.
Keeping Students Engaged and Accountable
Scavenger Hunt
One faculty member suggested incorporating scavenger hunts into site visits and the overall learning process. For example, students could be tasked with identifying specific paintings or artifacts in a museum or learning how to navigate public transportation by taking photos at different locations throughout a city. The possibilities are virtually endless and can be adapted to fit the academic goals of the program. Faculty have also found that these activities tend to be even more engaging and effective when there is some type of prize or incentive offered at the conclusion of the scavenger hunt.
"Summer Camp" Comparison (Faculty Awareness)
One faculty member compared the student experience on a faculty-led study abroad program to that of a summer camp environment. Because students spend nearly all of their time together throughout the duration of the program, they often develop intense interpersonal relationships and group dynamics — both positive and negative.
Faculty should be aware that the constant interaction among students can strengthen friendships and group cohesion, but it can also amplify conflicts, personality clashes, and emotional tensions. Understanding this dynamic ahead of time can help faculty better anticipate and manage student interactions during the program.
Provide Alternatives for High-Intensity Activities
One faculty member suggested that when planning activities involving significant physical exertion, faculty should also consider providing alternative participation options for students who may not be able to keep up with the group or who would prefer a less physically demanding experience.
For example, during a castle visit that required climbing numerous flights of stairs to reach the top, the faculty member created an alternative pathway for students who only wanted or were only able to complete part of the climb. Those students were encouraged to explore other sections of the castle grounds and return with observations or notes to share with the class.
The faculty member emphasized the importance of presenting these options in an inclusive and supportive manner. Rather than framing the alternative as something for students who “cannot” participate, it was presented as an equally valid option for students who might simply “prefer” a different experience. This approach allowed students to remain actively engaged in the excursion while helping avoid embarrassment or feelings of exclusion.