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Marketing Management & Operations

 

 
Spot Trends & Produce Leads 

​​Marketing managers and marketing departments are an integral part of any business operations. They work side-by-side with organizational leaders and sales departments, helping to generate the leads that grow both public and private organizations. Marketers are trained to tell when trends are developing and when they are about to fade out. If you are the type of person who has a keen sense for what people need and what they want, Broward College’s Marketing Management program was developed with you in mind. 

 

Yellow bar graphs with red arrow.We offer two tracks in the field of marketing: an AS that trains you for management and a certificate that prepares you for marketing operations. The associate’s degree in Marketing Management is a two-year program designed to prepare you for entry-level management jobs in marketing.  The certificate program offers firm grounding in sales, online commerce and advertising. See which option fits you best and be sure to apply today to get your marketing training underway.

 

 

 

 

Classroom Experience
In this well-rounded program, you will be introduced to many elements that span the business arena, such as:
  • Economics
  • Accounting
  • Communications
  • Computer literacy
 
You will also delve into fields such as:
  • Marketing
  • Salesmanship
  • Management and more
 
Class sizes generally range from 15 to 25 students. The students who will be joining you in core marketing classes are as varied as the general population of students at Broward College, with significant numbers of participants who have been out of high school for several years and recent graduates. 
 
Instructors not only lecture, but encourage your involvement through the use of individual and group projects and presentations, which are designed to apply the topics studied to real-life situations. Marketing classes are flexible and can be taken at any of Broward College’s campuses.
 
Browse Marketing Programs
 
Career Path

The job growth for marketing managers is expected to rise about as fast as average, with a 14 percent increase in new positions through 2020, according to the Bureau of Labor Statistics. Salaries are lucrative in Florida, with managers starting at $30 an hour and earning $45 an hour on average, according to figures from the Florida Agency for Workforce Innovation. 

 
 
Students who successfully complete this program can look forward to careers as: 
  • Marketing managers
  • First-line supervisors
  • Managers of retail sales workers 
 
Prior Marketing Management students have found satisfying employment locally in areas as diverse as: 
  • Retail
  • Tourism
  • Wholesale
  • Customer service
  • Radio/television and more
There is a marketing component in virtually every sector, making this degree one of the most flexible options. 
 
Search current marketing jobs.​​
 
Is This Program Right for Me?

The Marketing Management program might appeal to you if you:

  • See potential opportunities where others don’t
  • Prefer working with people (as opposed to things)
  • Enjoy a fast-paced, constantly evolving work environment
  • Are in tune with and could respond to consumer needs and wants
 
Your success in this program is aided along by looking at your personal experience and applying what you learn here to current trends, marketing successes and failures.
Accreditation
This program, like all Broward College programs, are accredited by the Southern Association of Colleges and Schools, Commission on Colleges (SACS-COC) to award associate’s degrees in Marketing Management. This ensures a high level of quality and that the degree will be recognized by other institutions.
Faculty
Classes are taught by both full-time and adjunct (part-time) faculty throughout the College.  In either case, instructors have a minimum of a master’s degree in the field, and many have advanced degrees.  Our instructional staff consists of professionals who have industry experience in (and are often currently engaged in) advertising, research, sales, retail and wholesale among other fields in the areas of both services and manufacturing.  The combination of their real-world experience and a carefully constructed curriculum contribute to your success in marketing.
Courses
The associate’s degree program consists of 64 semester hours—19 general education credits and 45 core Marketing Management credits.  A full time student could complete the program in as little as four semesters; however, our flexible course schedule also lets you attend part time to accommodate your family and professional obligations.
 
The Marketing Operations Technical Certificate requires 30 credits, which can be completed in two semesters. 
 
View all Marketing courses.
Student Organizations
Add to your resume, gain valuable experience, improve your skills and practice networking skills when you join one of our two chapters of Delta Epsilon Chi (DECA). By participating in DECA, you will be able to network and expand your professional affiliations as well as practice and improve specific marketing skills by creating projects in the classroom.  These projects and presentations can also be part of competitions at the local, state and national levels, in which our students have consistently performed well.
 
You are also welcome to explore Business Professionals of America (BPA) and Future Business Leaders of America—Phi Beta Lambda (FBLA-PBL), both of which are open to Marketing Management students and anyone else interested in business or marketing.
 
 
FAQs
 
Is the program available on all campuses?
Yes; not only are most classes offered on all of the main campuses every year, there are also opportunities to participate in online learning.
 
What’s the difference between an AA and an AS?
The AS is a technical/career two year degree, while the AA is specifically designed to be the first two years of a four-year degree.  While the main distinction still is that the AS focuses more on preparation for employment and the AA has more emphasis on general education, both degrees (and individual credits) are usually accepted toward four-year degrees. 
 
How long does it take to complete the program?
That depends on how much time and effort you can spend on your studies. Generally, the program can be completed in two years if you enroll as a full-time student and have no academic setbacks, such as failing a class.
 
Will you accept transfer credits? 
Yes, Broward College accepts transfer credits from accredited institutions.  See your Advisor for specific details. 
 
If I graduate, will I get a good job? 
Hopefully!  If you successfully complete the program, you will certainly have the skills you need to enter the workforce and be competitive, and that’s all any program should promise.  Obtaining the most attractive jobs is a very competitive process, and you should do all you can to improve your job seeking/interviewing skills as you head out to begin looking for a position.
For Alumni
Alumni have several avenues to keep in contact with the program and Broward College.  The Alumni & Friends Association has many opportunities for alumni interested in supporting Broward College.  Alumni are also invited to stay involved by serving as guest speakers in classes, and judges or consultants to Delta Epsilon Chi (DECA) chapters, in addition to serving on the Marketing Management Advisory Board.
Contact Us

 

Business Administration Offices
 
A. Hugh Adams Central Campus
954-201-6710
North Campus
954-201-2360
Judson A. Samuels South Campus
954-201-8933

 

Program Manager
Prof. Steven Gross
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